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Retail Technology

Predicting customer behaviour with advanced analytics for a compelling omnichannel experience

Case Study

Utilized Python for API integrations, enabling seamless communication between applications

Case Study

Predicting buying decisions

Leveraging consumer data to interpret behavior

The retail and consumer packaged goods (CPG) industry has been in constant flux as it grapples with an uncertain economy, new forms of digital competition, an increasing number of new product launches and channels, and a set of tech-savvy, highly informed consumers who are also more demanding. To meet these challenges and gain a competitive edge, retail and consumer goods companies need to evolve, transform, and innovate constantly. The first step to staying competitive is to harness new-age technologies.

How We Make a Difference

  • Create omnichannel commerce solutions to enable a consistent, seamless customer experience
  • Harness transactional and demographic data to generate valuable customer insights
  • Predict end-user behavior for up-sell, cross-sell, and retention using advanced analytics solutions
  • Improve in-store customer experience through customized IoT solutions

Our Industry Offerings

Click & mortar business models, omnichannel commerce, and the explosion of mobile payment technologies have reinvented the way things run and what customers get out of stores and CPG companies. Innovations in mobility have enabled store owners to interact frequently with customers through personalized deals and in-store push messages that spur sales. As a result, there is a stronger need to provide shoppers with faster checkouts and immersive in-store experiences now than ever to stay ahead of the competition.

Innova can help improve your in-store experience through extensive experience in orchestrating software solutions for retail store chains. We help with seamless omnichannel checkouts, built-in retail POS data analytics, retail inventory management solutions, central control of POS promotions, pricing and security, and forecasting engines that help predict sales and replenish the stocks.

The e-commerce industry continues to grow rapidly, well supported by the proliferation of mobile apps, superior devices, and payment technologies. However, owing to low entry barriers and the fact customers can switch providers effortlessly, e-commerce firms need to respond very quickly to the latest trends that shape the future of the online shopping industry.

Innova can help e-commerce players with robust content management solutions, advanced business intelligence and analytics solutions that ensure better conversions and optimized operations, and engaging web portals that provide a best-in-class user experience.

Today’s consumers experience multiple touchpoints before making the final purchase. With the growing mobile and online engagement, consumers interact over multiple channels to research and evaluate their purchase options. Omnichannel influences the buying behavior and patterns of the consumer. Retailers have to cater to the needs of the 21st-century shopper and provide them with a consistent and engaging shopping experience anytime, anywhere.

We at Innova help retailers deliver superior customer experiences by creating synergies across multiple channels. By collaborating with us, retailers can leverage robust order management systems, enhanced security and authentication services, and mobility solutions including Near Field Applications, mobile coupon management applications and shelf-management and warehouse applications.

Constantly changing consumer preferences, increased price sensitivity, shorter product life cycles, and stiffer competition have posed a set of merchandising challenges to the retail industry. Retailers now face constant pressure to optimize the supply chain and improve operational efficiency by reducing inventory, optimizing logistics, consolidating distribution centers, and optimally allocating the stores.

Innova can help retailers streamline customer orders, fulfilment and return processes, leverage advanced analytics solutions to improve inventory planning and merchandizing, optimize pricing and promotions, supply chain analytics, and business intelligence for enhanced supply chain visibility.


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