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Case Study

Improved data quality and synchronization for a global automobile manufacturer

Client Background

The client is the Information Technology (IT) division of a prominent global automobile company, offering a comprehensive suite of services including application development, data analytics, data security, infrastructure, and hosting.

Client Need

  • The client faced challenges in maintaining centralized Dealer data that was segregated in numerous systems without integration
  • Dealer data was siloed and was not shared effectively across channels
  • The key dealer information was stored in externally hosted and managed systems, posing a risk to data assets
  • Absence of centralized data led to operational challenges and difficulties in developing business intelligence reports

Our Solution

  • Implemented a centralized Dealer Master data hub that will serve as a ‘Golden Record’ for core dealer information and will be accessible to systems and user needs
  • Reduced dependency on external vendor-managed dealer data
  • Centralized business rules and Data Quality (DQ) rules to enhance overall data quality and value.
  • Eliminated inconsistencies with Data Governance
  • Developed a 360-view for visibility into transactions related to the dealer

Key Benefits

  • Development of Dealer MDM Hub improved data quality and synchronization between systems and eliminated data and process redundancies
  • Easy access to summarized information for users
  • Quick access to data with the help of Web and mobile intuitive dashboards in MicroStrategy

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