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UI/XM Services

Delivering impactful customer experiences/ Shaping meaningful and relevant experiences

Every industry applies user-centered designs to make digital interaction simple, seamless, intuitive, and efficient. This ensures ease of access, consistency, comprehension, and maximum user engagement. UI/XM teams invest time and research in understanding in-depth the business process to create new design paths and make life easy for customers through a range of engagement models.

At Innova Solutions, our full range of UI/XM services enhance the usability and accessibility of customer products, websites, and applications that drive genuine experiences.

Our Services

Through our UI/XM services we help you to drive memorable customer interactions, reduce customer churn, boost revenue, and strengthen your brand preference. Our comprehensive offerings suite includes:

For every enterprise, a website is an integral entity. It encourages the target audience to rely on their business. We adopt a collaborative approach to ensure that your site reflects your brand promise clearly. We make sure that it is future-ready and intuitive, offering the visitors an immersive digital experience. The thorough understanding that we gain of our customers’ project vision makes us a partner of choice for website design projects. Our focus remains on driving high conversion rates through the websites that we develop which in turn helps our clients to grow their business.

As consumers increasingly visit websites through their phones, mobile search indexing is essential. While developing websites for smaller screens our UI/XM experts take the space limitations into consideration and focus prominently on displaying the key elements. Right from prioritizing content, providing intuitive navigation, high-speed loading, minimizing disruptive pop-ups to testing the mobile website on real devices for optimal user experience our designers know what it takes to deliver an ideal mobile website.

Our team of UI/XM experts creates a digital simulation of products which enables clients to explore the final product virtually before it is brought to life. They start by gaining clarity on the specs, the next steps involve creating a UX wireframe, and the use of advanced software to create full UI designed experience or near-live experience. Once these rapid prototypes are ready, we seek feedback and suggestions from the client and incorporate them for a robust and final output.

As customers lie at the heart of all businesses it is important to understand how they feel about a product. We start by helping enterprises identify areas they would like to gain an understanding of. Next, we invite feedback from those who have used the product/application extensively. In the final stage, we analyze the feedback received. The three metrics we use for analysis include usability, engagement, and conversion.

Key Benefits

As you integrate UI/XM into your processes, we help you to adopt a user-centric approach. It results in a competitive advantage and benefits you in the following ways:

Increased customer base and loyalty
Lower bounce rate and faster conversions
Strong credibility with the users
Improved revenue generation


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