2400 Meadowbrook Parkway, Duluth, GA 30096 | +1 770-493-5588 Follow Us
Select Page

Implemented self-serviced ML models for a real estate advisory firm which allowed personalized reporting

 

Client Background

The client is a real estate advisory firm that provides strategic and tactical advice regarding property investment, planning, and development.

Challenges

  • The client wanted to create an easy-to-use tool for realtors to help analyze their end-customers and increase conversion ratio in the various lines of businesses – Buy, Sell, Rent, Lease, Break-Lease, Renew-lease.  
  • They wanted to bring the power of machine learning into their analytics application to improve the accuracy of the results and reduce the gaps between onsite and marketing people.

Solutions

  • Designed and developed predictive analytics and self-service predictive analytics workflows blending third party and own datasets. 
  • Implemented customer segmentation using ML models which helps realtors in identifying target customers group for a better conversion ratio. 
  • Implemented self-serviced ML models which allowed realtors to have personalized reporting. 
  • Developed machine learning models to get the propensity of the customer to buy/sell a property. 
  • Developed workflow to refresh predictive algorithms on an on-demand basis without any manual efforts. 

Tools & Technologies

Python, scikit learn, AWS, MySQL, Java

Key benefits

  • Improved customer experience by providing more control through self-service predictive analytics. 
  • Increased prediction accuracy. 
  • Enabled realtors to engage effectively with each persona type, thus aiding a superior customer experience. 
  • Helped realtors in redirecting marketing efforts and campaigns in the right direction (focusing on the top 2% of prospects who are most likely to buy in a particular month) instead of reaching out to all the prospects. 
  • The machine learning pipeline helped them to build predictive models for new realtors quickly. 
Key Benefits - Machine Learning Analytics - Real Estate

    captcha

    Services

    Digital Product Engineering

    Cloud Services

    Data & Analytics

    Intelligent Automation

    Cyber Security

    Build Operate Transfer

    Talent Solutions

    Industries

    Banking & Financial Services

    Communication, Media
    and Technology

    Energy and Utilities

    Healthcare

    Life Sciences

    Manufacturing

    Retail

    Transportation and Logistics

    Travel & Hospitality

    Innovation @ Work

    Blogs and Insights

    Research and Whitepapers

    Case Studies

    Company

    About Us

    Leadership

    Strategic Partnerships

    Office Locations

    News and Events

    The Foundation

    Careers

    Open Positions

    Life @ Innova Solutions
    Candidate Resource Library

    Let's Connect