2400 Meadowbrook Parkway, Duluth, GA 30096 | +1 770-493-5588 Follow Us
Select Page

Case Study

Application recommends instantaneously and increased the productivity of stylists by 3-5x

Client Background

The client is online subscription-based fashion retailer, offering its customers personalized clothing and apparel services

Client Need

  • Client’s human stylists usually pose questions to the customers to understand their preferences and recommend new outfits
  • As the customers and catalogue size increase, it would be impossible to deliver a personalized experience by stylists
  • To address the increasing demand, client wanted us to develop an intelligent AI Stylist, which can help the customers in picking outfits based on their fashion preferences, which include colors, person-size, trends and availability

Our Solution

  • An ML model was built using previous orders, customers’ features, demographic details, product data and user ratings to score the user
  • Features such as seasonality of product and customer, affordability, style, weight, trends and personality of customer are used to learn customer preferences
  • Used a hybrid filtering algorithm to provide recommendations, which uses both content and collaborative filtering techniques
  • K-means Clustering is used to cluster the customers with similar features. Clustering in combination of above-mentioned filtering algorithms recommends the outfits to the customers

Tools & Technologies

Python, Sokit Learn, Angular, Prophet

Key Benefits

  • We were able to select the products with 90% similarity with purchased products
  • Usually it takes 20 mins for a stylist to recommend an outfit accurately. This application recommends instantaneously and increased the productivity of stylists by 3-5x
  • This application increased the keep rate of customers by 5-15 %
  • This application allows enhance customer experience even when working with human stylists, as they can refer to historical data to understand customers preferences quickly
Case Study KeyPoints

Let's Connect

Talk to us and know how our over two decades of experience and a strong global presence can transform your business.

Services

Digital Product Engineering

Cloud Services

Data & Analytics

Intelligent Automation

Cyber Security

Build Operate Transfer

Talent Solutions

Industries

Communication & Media

Hi-Tech

Healthcare, Life Sciences,
and Insurance

Banking & Financial Services

Energy and Utilities

Retail

Manufacturing

Transportation and Logistics

Innovation @ Work

Blogs and Insights

Research and Whitepapers

Case Studies

Podcasts

Webinars & Tech Talks
US Employment Reports

Company

About Us

Leadership

Strategic Partnerships

Office Locations

News and Events

The Foundation

Careers

Open Positions

Life @ Innova Solutions

Candidate Resource Library

Let's Connect