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Leading automobile manufacturer used cloud based workspace to increase subscription rate by 13% in a quarter

 

Client Background

Customer is one of the largest vehicle manufacturer in the world with presence in 193 countries

Challenges

  • All Automakers provide drivers with innovative and increasing number of in-vehicle connectivity experiences including hands free calling, music library selection, navigation, diagnostics capabilities, rear-camera display, emergency assistance and parking minder
  • Automakers are constantly looking to increase revenue by driving up subscription growth, improve customer satisfaction, increase brand loyalty and commercialize data captured
  • Challenges around collecting data from various data sources and complexities around analyzing huge volumes of data has typically slowed down this initiative

Solutions

  • Subscription rate increased by 13% in the last quarter
  • Analysis & report compilation time reduced from about 7 days to 20 minutes
  • Greater visibility into dealer performance
  • Commercialized driver data
  • Improved call center operational efficiency

Tools & Technologies

LogMeln, Five9, Zenddesk, Confluence

Key benefits

  • Leverage Innova’s Connected Car Analytics Framework to integrate sales, vehicle subscription, vehicle feature usage, after sales service, call center & customer data  and provide deep insights into the full life cycle of vehicles & customers
  • Advanced analytics with out-of-the-box set of dashboards & reports
  • Subscription Dashboards, Usage Dashboards, Call Center Operations Dashboards, Service Dashboards, Sales Reports
  • Self-service BI, enabled users to create custom reports
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