2400 Meadowbrook Parkway, Duluth, GA 30096 | +1 770-493-5588 Follow Us
Select Page

Artificial Intelligence for Retail

July 17, 2019

With the advent of AI, every business sector is harnessing its potential to improve customer satisfaction and optimize their business processes. The Retail industry has become highly competitive with the popularization of eCommerce platforms. All players are trying to maximize their market share through various avenues. Commoditization has increased, which means the margins are now lower than ever before. This makes it is imperative to study every type of customer interaction data to build an understanding of changes in customer preferences. Doing so will help retailers predict trends in buying behavior, and will eventually help in moving volumes. Although retail stores capture a lot of customer interaction data each day, they are not able to optimally utilize them to draw any meaningful insights. One of the ways to do that is by leveraging the customers’ activity captured by the store’s cameras. To derive real-time customer behavioral insights, we developed a computer vision and AI-powered solution that consumes the video feeds captured by cameras in the stores and provides useful notes on customer-product interactions. It enriches the retailers’ understanding of customers’ behavior by providing analytics on purchase patterns, product placements, service times, etc. This white paper elaborates on this solution which was implemented using advanced technologies like Convolutional Neural Networks, Image Processing, Object Detection, and Tracking Algorithms.

Find out how we can help you to optimize your offerings









    Opt in for marketing communications?

    captcha





      captcha

      Services

      Digital Product Engineering

      Cloud Services

      Data & Analytics

      Intelligent Automation

      Cyber Security

      Build Operate Transfer

      Talent Solutions

      Industries

      Banking & Financial Services

      Communication, Media
      and Technology

      Energy and Utilities

      Healthcare

      Life Sciences

      Manufacturing

      Retail

      Transportation and Logistics

      Travel & Hospitality

      Innovation @ Work

      Blogs and Insights

      Research and Whitepapers

      Case Studies

      Company

      About Us

      Leadership

      Strategic Partnerships

      Office Locations

      News and Events

      The Foundation

      Careers

      Open Positions

      Life @ Innova Solutions
      Candidate Resource Library

      Let's Connect