Welcome to the New Normal. These are the latest words entering the vocabularies of Americans as we enter the new phase post-pandemic. It has opened a heated conversation on “holistic healthcare” and how data can drive this. Over the last few decades, healthcare entities have been accumulating heaps of data to run the day-to-day activities in silos but never really emphasized turning data into insights. The divergent disease and economic modeling we have seen during the pandemic make it clear that data is helpful, but insights are what saves lives. We know that failure points in the continuum of healthcare are costly. A prescription goes unfilled, or a patient missing a follow-up appointment — these are everyday occurrences. But which oversight will cost more if not corrected?Advisory Board research shows that 15%-35% of patients are at “rising risk” — that is, they are becoming sicker and more expensive in invisible ways.