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Media and Entertainment

Future-ready solutions empowering you to create multidimensional customer experiences

Industry Challenges

In modern times, account-sharing on streaming platforms has proved to be a boon for media and entertainment clients across the globe. However, setting user preferences on video streaming websites has become much more difficult. Customer preferences have also gone through a sea change in the recent past. Apart from consuming content on cable and streaming, audiences spend more time on various digital devices to absorb text and video material.

Creating data-driven strategies using Advanced Analytics & AI has also become a prerequisite for the entertainment and media sector to foresee advertising and fulfill service-level agreements (SLAs) with its customers. Entertainment & Media organizations increasingly lack control over platforms and last-mile distribution channels to reach potential customers. In addition, to perform advanced analytics using customer data and optimize customer engagement and experience, adoption of cloud infrastructure is a must.

Solving Media and Entertainment Industry Challenges

Innova Solutions is a one-stop shop that offers a comprehensive suite of services and solutions to meet the needs of media and entertainment houses across the globe. Our proven expertise in Video on Demand, Cloud-based Managed Services for Video Delivery, Predictive Analytics and Churn Analysis, and Automation empowers our clients. With our solutions capabilities at their disposal, our clients are able to offer innovative services to their end customers.

Media and Entertainment Domain Offerings

Understanding the business aspects of Media technology initiatives

Content Management and Distribution

Platform Security

Cross Device, Content Security Experience

Predictive Analytics and Churn Analytics (Content analytics?)

Content Cataloguing, Tagging, and Curation

Content Encryption and Platform Security

Video on Demand Delivery Experience

Cloud Based Managed Services for Video Delivery


Content Delivery Across Providers, Content Automation

Payment Gateway for Content Purchases

Media Specific Cloud Expertise

Content Rights Management and Monetization

Advertising, Broadcast, Print and "New" Services


Content Management

Video on Demand

Predictive Analytics and Churn Analysis


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    Telecom Industry Trends in 2021

    Accelerated by the pandemic in recent months, multiple forces have converged to reshape the telecommunications industry. Between advancements in AI, edge computing, and IoT, along with the implementation of 5G, the telecom sector is at the precipice of change. In this primer, let's look at the trends, which dominate, and help telecommunication companies deliver high-value services.

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