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Communication, Media and Technology

Deliver what today’s customers demand with new technology trends

Home Industries Communication, Media and Technology

The consumption of digital media and entertainment is more than normal since the pandemic. Viewers spend more time on online entertainment and social media than usual, and the demand for digital content is scaling volumes with new strategies to deliver hyper-personalized experiences for customers. Content providers and advertisers are looking for innovative ways to reach customers with customers in the driver’s seat. To address these challenges, Innova offers you a broad range of services to reduce your cost, streamline your operations, increase your customer value and reach, and monetize your content, keeping pace with the ever-changing customer behaviours.

Our Technology Strengths

Optimize your application management costs by adopting cloud
Bespoke advertising platform to allow the advertisers to articulate your brand story
Implement seamless mobile offerings for your viewers
Manage customer retention and rewards through analytics-based loyalty management system
Advanced analytics and reporting services such as churn analysis and dynamic business reporting
Advertize on multiple screens

Our Industry Offerings

In this fast-trending dynamic environment, the access to multiple screens, time-shifting TV ads, decline in print circulations, rise of mobile broadband and proactive customer behaviour have made it challenging for advertising agencies to maintain brand consistencies on multiple digital assets. Agencies are now required to streamline their operations and business processes to meet clients’ demand for better business insights.

Innova offers an array of services to advertising agencies customized to suit unique business needs.

How can we help?

  • Implement predictive behaviour models to have a single view of Customer Consolidation between the various points of contact
  • Provide a consistent multi-screen user experience through personalized recommendation engines
  • Optimize your ad sales by implementing a real-time ad inventory management system
  • Direct marketing services including Lead Management, Online Coupon Management, Search Engine Marketing, Viral Search Marketing services, and fulfillment
  • Generate relevant business insights using our Reporting and Analytics services, including Campaign Performance Analytics, Web Analytics, and Social Media Analytics

Digital is changing the face of the print and publishing industry. The proliferation of devices needs multiple format compatibility, rising competition from self-publication platforms and e-distribution, contextualized content and subscription-based services are the key challenges of the industry that requires to be addressed.

Innova, with its extensive expertise in the Print and Publishing world, we help the leading newspapers, magazines, books, and journal publishers in reinventing their readership, effectively leveraging user demographics and behaviour, and delivering more targeted e-publications.

How can we help?

  • Customer Data Management through advanced customer analytics and predictive behavior models
  • Design and implementation of real-time content delivery engines
  • Infrastructure management, cloud enablement, migration, and support services for efficient supply chain integration
  • Enhance user experience through real-time content updates, notifications, and semantic content network
  • Improve retention rates and enable cross and up-sell opportunities through a combination of subscription and customer relationship management
  • Design and implementation of customized mobile apps as the engine for new revenue opportunities
  • Leverage the use of advanced data analytics to manage the information on growing social media channels

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