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Case Study

Implementing Google Analytics, GTM, and other analytics to track user activities and boost revenue

Client Background

Improving SEO helped the client to generate revenue. Migrating application to Reactjs helped client to implement more features in less time and cost. Code splitting helped to download the required content for any page which in turn helped to reduce the data consumption for end-users. Implementing multi-threading helped to accept more requests per instance which led to reduced infrastructure costs.

Client Need

  • Current application is running on Ruby on Rails and they want to migrate to Reactjs.
  • Create an application that supports SEO.
  • Add Google Analytics and tag managers for advertisements.
  • Improve user experience and performance issues.

Our Solution

  • Migrated application to Reactjs.
  • Implemented Service Side rendering to support SEO.
  • Implemented code splitting to minimize the bundle size to improve performance.
  • Improved performance by using lazy loading the components.
  • Implemented multi-threading in Nodejs server to reduce instance cost and enable higher request acceptance per instance.
  • Implementing Google Analytics, GTM, and other analytics to track user activities and boost revenue.

Key Benefits

  • Improving SEO helped the client to generate revenue.
  • Migrating application to Reactjs helped client to implement more features in less time and cost.
  • Code splitting helped to download the required content for any page which in turn helped to reduce the data consumption for end-users.
  • Implementing multi-threading helped to accept more requests per instance which led to reduced infrastructure costs.

Tools & Technologies

SEO
Google Analytics
React JS
GraphQL
Ruby

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