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Increased Digital Footprint

 

Client Background

The client is a dedicated PR agency which helps brands connect with their target audiences.

Challenges

  • The client required a high-performing dynamic web application that can help enhance customer experience and engagement.
  • The client needed to deepen its digital footprint across social media and mobile platforms.

Solutions

  • Enabled the integration of the client’s projects with social media accounts through online touchpoints.
  • Facilitated Google Analytics API in order to examine brand analytics.
  • Categorized application access into different modules depending on the user types.
  • Improved the page load time by using cache and ascetic bundle techniques of the framework.

Tools & Technologies

Bootstrap, Php, My SQL, Yii framework, Lamp

Key benefits

  • Improved the click-through rate by implementing a unique internet marketing strategy.
  • Improved the visibility of the website in the organic results.
  • Provided a responsive and agile web application with accurate and insightful data.
Key Benefits - Dynamic Customer Engagement Application

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