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Automation helped in saving 90% of the manual effort in tracking and collating data

 

Client Background

The client is an online subscription fashion retailer that carries selections of shoes, handbags, jewelry, and denim. They offer a personalized shopping experience based on shoppers’ indicated fashion preferences

Challenges

  • Ability to track digital marketing spends across different mediums
  • Automate tracking of money spent on digital marketing
  • Automate data extraction from multiple content publishers which provide data on the marketing spends in multiple formats
  • Generate daily reports on digital marketing expense and campaign efficiency of each medium and publisher

Solutions

  • We built 100+ process robots to automate data extraction from multiple publisher websites and other data sources
  • Downstream applications like reporting and visualization tools were seamlessly integrated to fetch the real-time data and provide valuable insights

Tools & Technologies

Automation Anywhere

Key benefits

  • Automation helped in saving 90% of the manual effort in tracking and collating data
  • Annual cost saving accounted to the tune of $240K
  • Daily reports on performance of various publishers and digital campaigns, enabled clients to make strategic business decisions faster
  • Precious time and money was saved while eliminating human errors
  • Operations became seamless without dependencies on people and hassles of establishing a new process for on-boarding a new content publisher
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