Client Background
The client is an online subscription fashion retailer that carries selections of shoes, handbags, jewelry, and denim. They offer a personalized shopping experience based on shoppers’ indicated fashion preferences
Client Need
- Ability to track digital marketing spends across different mediums
- Automate tracking of money spent on digital marketing
- Automate data extraction from multiple content publishers which provide data on the marketing spends in multiple formats
- Generate daily reports on digital marketing expense and campaign efficiency of each medium and publisher
Our Solution
- We built 100+ process robots to automate data extraction from multiple publisher websites and other data sources
- Downstream applications like reporting and visualization tools were seamlessly integrated to fetch the real-time data and provide valuable insights
Tools & Technologies
Automation Anywhere
Key Benefits
- Automation helped in saving 90% of the manual effort in tracking and collating data
- Annual cost saving accounted to the tune of $240K
- Daily reports on performance of various publishers and digital campaigns, enabled clients to make strategic business decisions faster
- Precious time and money was saved while eliminating human errors
- Operations became seamless without dependencies on people and hassles of establishing a new process for on-boarding a new content publisher
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