Client Overview

The client is a part of one of the world’s fastest growing automobile companies. The company has the stability of being Korea’s oldest automaker combined with strong, consistent growth and a history of innovation. The client’s vehicles continue to win awards making them best in class for quality and safety.

Business Challenge

The organisation’s goal of increasing subscription for telematics services was stymied by use of outdated tools and human error. The firm’s Connected Car group was responsible for the popular UVO telematics eServices infotainment system offered by the automaker. UVO eServices is the link between the car and the web that allows customers to view information about their driving habits online, as well as in the UVO eServices mobile app. The main goal of Connected Car group was to understand customer’s eServices needs and incorporate new features in UVO eServices to drive subscription growth, improve customer satisfaction and increase brand loyalty.

The client leveraged Innova Solutions’ MicroStrategy BI expertise to design a solution that is delivering accurate and timely information to the Connected Car group helping them better understand eServices usage trends and effectively manage resources in the field to improve the UVO eServices customer experience and increase subscription rates.

Proposed Solution

The client partnered with Innova Solutions to design and implement a MicroStrategy Business Intelligence solution that automated report generation and delivery, substantially reducing the report compilation time, eliminating human error and providing additional insights.

Business Outcomes

The implementation of the Business Intelligence solution reduced costs as an outcome of automation/short report compilation and delivery times. As a result of the timely availability of actionable information about customer preferences and dealer performance, the UVO eservices subscription rates were Increased.